food design rules
We analyze differently, looking at both science and consumer insights to uncover root issues and opportunities that will transform plant-based foods.
We discover differently through a diverse set of cutting-edge technologies and an exclusive network of partners to create ingredients with totally new functionality.
We design differently by combining our ingredient technology, fundamental insights and culinary expertise to optimize familiar forms — and create new food experiences.
Analyze LINE differently
Pushing the envelope of oral processing physics
We’re studying the way physics works in your mouth to understand how food is enjoyed and experienced. Our work is pushing the envelope of what's possible in oral-processing physics. We have a deeper understanding of how food is chewed and broken down to reveal attributes like mouthfeel, texture, juiciness and melting characteristics.
Visualizing how food behaves
One part of researching—and ultimately understanding—the physics of how food is made and consumed is by imaging how food breaks down. That’s why we partner with experts in rheology and interfacial sciences who are designing novel techniques to visually capture material behavior, from what we see with our eyes down to the molecular level. In this way, we’re better equipped to design plant-based alternatives that act like their animal-based counterparts.
Thinking about taste
Our analysis is not limited to just the mouth. We're exploring pioneering neuroscience applications to literally see how the food we consume fires neurons in the brain and gut to develop better ingredient innovation.
Using all the senses
We triangulate the output of all of our sensory insights to arrive at a unique understanding of what makes plant-based foods taste and feel great.
Discover LINE differently
Partnering with the best and brightest
We've assembled an unrivaled network of academic and technical partners, with access to cutting-edge technologies to radically improve plant-based foods.
Finding powerful new proteins
Through our exclusive partnership with Ginkgo Bioworks, we're able to take advantage of their vast DNA database to screen for proteins that solve for key taste, nutrition and other benefits. And we're able to produce these proteins at scale through the power of fermentation, reducing dependence on animal products.
Determining the most promising ingredients
Identifying the most viable proteins is not enough. We need to understand how these plant-based equivalents might perform as an ingredient. We use microfluidic assays to study multiple permutations and get a quick, informed read on emulsification, solubility and gelation. This provides an early assessment that ensures a protein has the right structure and performs as needed.
Unlocking taste with plant-based fat
Fat plays a key role in delivering many of the attributes that make crave-worthy food. It's why we're working to uncover plant-based lipids that perform better than existing solutions. That means a taste and mouthfeel that mimics animal fats.
We're researching promising theories that transform food, and working on proprietary techniques that make globular foods feel like fibers as well as methods to help foods self-assemble with less energy.
Design LINE differently
Delivering finished solutions in all forms
With our state-of-the-art applications lab and deep expertise in the food industry, we deliver finished solutions in all forms. From individual ingredients, ingredient systems and finished formulations that fit our customer and partner needs.
Designing beyond the senses
We consider supply chain, processing and production. We have a deep understanding of how our innovative ingredients behave in production and their effect on the final product.
Scaling up as we go
Throughout the process, the scale at which we operate increases. We move from discovery with mere grams of material, through development and concepting at < 100g, and then to bench-top testing at a mid-scale of 500-1000g. And we finally move to pilot scale with quantities at commercial manufacturing levels.
― A world-class technology partner
We have an exclusive food partnership with Ginkgo Bioworks. With unparalleled access to their leading software and hardware-enabled foundries, we’ve made a quantum leap in the expansion of food understanding.
LINE Advanced network of research partners
Our passion for better plant-based food can’t be slowed down. We cultivate and develop exclusive partnerships with the world’s leading scientists and academic institutions to leverage their research and reduce our time to market.
LINE Bringing products to market
At Motif, experience counts. And that’s how we’re different from other plant-based startups. We know how to bring products to market and optimize them for our customers because we’ve been there. Our commercial and supply chain teams are made up of industry veterans who have lived and breathed the food industry for most of their careers. That translates into a seamless experience and faster time to market for our customers.